What is Service Design?

Think of Service Design as creating the perfect gaming setup. Just how a gamer designs their space with the most comfortable chair, ergonomic accessories, and best WiFi connection, a Service Designer plans out each step of a service to ensure it is user-friendly and efficient.

You know the app “Too Good To Go”? The platform addresses food waste by connecting users with local businesses offering any leftover food at reduced prices. It applies Service Design principles by making the service easy to use, effective in reducing waste, and it’s a win-win for both users and businesses.

Service Design is about understanding what users need and want, then delivering it in the best way possible! It turns great ideas into practical solutions, creating memorable and efficient experiences that make a real difference in the world.

For something closer to home, Ealing Council designed a great service called the Ealing Liveable Neighbourhoods project. It aimed to create healthier, safer, and more accessible streets for residents. The council worked closely with the community to redesign public spaces, improve cycling and walking routes, and reduce traffic congestion.

The project included features like new pedestrian crossings, more green spaces, and secure bike parking, making it easier and safer for people to walk and cycle in the area. By engaging with local residents and considering their needs, Ealing Council created a more sustainable, inclusive, and enjoyable place to live, showcasing effective Service Design principles.

Examples of great Service Design in practice

CityMapper

CityMapper identified a gap in urban transportation: the need for an integrated, user-friendly solution for planning efficient routes. By applying Service Design principles, CityMapper developed an app that combines real-time data from multiple transit systems to offer users the best routes. With an intuitive interface and live updates, it has transformed the commuting experience, making travel more efficient and less stressful.
IKEA Place

IKEA identified a common issue in furniture shopping—difficulty in visualising how items will fit and look in one's home. An augmented reality (AR) app that allows users to see how IKEA furniture will appear in their own spaces before making a purchase. This service enhances the shopping experience by enabling better decision-making and reducing the need for returns.
Library of Things

Library of Things identified a need for sustainable consumption and community sharing. By applying Service Design principles, this service allows people to borrow items such as tools and appliances rather than buying them. It enhances accessibility and reduces waste, fostering a sense of community while promoting environmentally friendly practices.